Blink Consulting - Logo and Website Design Project

WordPress Website – Blink Consulting

I am proud to announce our latest completed website project for Blink Consulting. This was a lovely project with an amazing client!

In September 2010, I got an enquiry from my Design Blog for a brand new website design and basic company identity. My client, Heather Raath, required a new logo and a website she could update herself. She had a set budget and we worked a logo, email stationary and a full website into it.

We began with her logo and I supplied several concepts. She chose a design, which was a emblem-type logo of her “B”, and we developed it further. We decided to go with a completely black corporate identity with one other strong colour. I presented several options and she decided on the rich red she has in her logo today. In the final proofs, we decided to have the word “BLINK” as the main logo, with the “B” slightly off center to the right, exactly like a “Power To” symbol.

Her identity then developed around the colour black, with hints of red in places. For her website design, we did a completely black design, and things like the links and headings were in her deep red. The end result was a strong website with a lot of contrast.

Heather chose to use stock images that related to her business, and each header of the website had a different photo. She also had stunning testimonials, which are different on every page. These small elements made her website more dynamic and interesting to page through.

She filled her site with stunning content, including a blog which she populated with stories from her newsletter. She now maintains the website herself through WordPress.

She was a great client from the start and the entire project was completed over email. We spoke over the phone for the first time after the website went live so I could begin showing her how to update the site.

Here is the completed website:

Corporate WordPress Website Design

Client Information:

Company: Blink Consulting
Website: www.blinkconsulting.co.za
Design Type: WordPress Website
SEO Package: Built for SEO

  • Heather Raath

    It was an absolute pleasure working with Lisa Casson and I have no hesitation in recommending her to any self-employed professional or business looking to establish an online identity. She is creative, always professional, patient and helpful, focused on the big picture but with absolute attention to detail. In an age where “customer service” and “creative passion” have become empty buzzwords, Lisa is a rare find. She makes it her goal to provide her clients with something truly special and memorable – mediocrity is not in her vocabulary! The fact that I continually receive compliments for my website is testimony to the fact that Lisa Casson knows how to make you stand out from the crowd. – Heather Raath, Blink Consulting